Blog gekenmerkt met 'wakame'

In recent years, seaweed has become very popular among European consumers with a projected growing rate of 12.3% since 2021-2026 (according to KBVresearch). This delicious snack that is typically used in Asian cooking, is now also appreciated in Europe for its health benefits and unique flavors. So, what's behind this trend? Who are the new seaweed fans, and what do they like about this nutritious snack? Let's look at the five reasons why seaweed is gaining popularity in Europe.