Autumn is coming – be prepared!

Why you should prepare your store for the BER months

With a growing rate of 9.0% within the Filipino community in Europe, stores can take advantage of the excitement surrounding the "BER" months. If you're unfamiliar with the term; "BER" months, it refers to the four final months of the year in the Philippines: September, October, November, and December.

During these months Filipinos typically celebrate with family, food, and festivities. They tend to start decorating their homes and public places with colorful lights, lanterns, and so much more! By stocking these essential Filipino brands, you're offering Filipinos a taste of home as well as growing your sales.

Attract your customers with FREE social media content

This year we have something special to offer you and your business. To help you get started on the excitement of the season, we will continuously serve you free social content to share with your customers. Check out the first FREE social media posts here.

Filipino must-have dishes of the season

No Ber month celebration is complete without these traditional Filipino Christmas treats. These mouthwatering delicacies are staples on every Filipino's table during this season:

• Puto Bumbong: A sweet rice cake, traditionally cooked in bamboo tubes, are best enjoyed with salted butter and grated coconut.
• Bibingka: Traditional sweet cakes often cooked in a clay pot over a charcoal grill, typically wrapped in banana leaves which adds a unique aroma to the sweet treat.
• Jamon: A savory Spanish-inspired ham that is a centerpiece of Christmas feasts.
• Ube Halaya: A purple yam-based dessert, often served with bread or as a filling for pastries and as a topping for desserts.

Essential Filipino Brands to stock up on:
1. Food staples:
      • Buenas, Lady’s Choice, Nida: These brands offer a wide range of canned goods such as Nata de Coco, sauces, and condiments that are essential for Filipino cooking. From sweet and sour sauces to meatloaf and Holiday ham, these products are staples for many Filipino family feasts.
      • UFC, Datu Puti, S&W, Super Q: These brands are renowned for their high-quality ingredients for authentic Filipino meals. Stocking a variety of noodles, spaghetti sauces, Banana sauce, noodles and vinegars are perfect for different consumer preferences.
2. Snacks & candy:
     • Boy Bawang, Oishi: For a variety of sweet to savory snacks as well as Ricao for delicious chocolate candies used by kids to go trick or treating/caroling for the festive season.
3. Beverages:
     • Kopiko, Fitnè, Nescafe: As the weather cools down during the "Ber" months, Filipinos enjoy warm drinks. These brands offer a range of instant coffee, coffee mixes, and chocolate drinks that are perfect for cozy evenings.

Ready to jumpstart your BER months campaign? Don't miss out and download our pre-made Facebook content from popular Filipino brands to share with your customers. Get your store decorated with festive Filipino vibes and colors to start spreading the Ber months spirit!